My WEDC

Resource details

Serving all urban consumers: A marketing approach to water services in low- and middle-income countries - collection of Books 1-6

Author(s): Sansom, Kevin

Publisher: WEDC
Place of publication: Loughborough University, UK
Year: 2004

Collection(s): Urban services and infrastructure  |  WEDC Bookshop

Price: £59.95
ISBN: 9781843800743

These books are a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches.

Keywords:
Customer care  |  Poverty  |  Service levels  |  Urban services  |  Water supply management