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Social marketing: A consumer-based approach to promoting safe hygiene behaviours [Quality Assurance: Sandy Cairncross, LSHTM]

Author(s): Scott, Beth  |  Cairncross, Sandy

Publisher: WEDC
Place of publication: Loughborough University, UK
Year: 2005

Series: WELL Fact Sheet
Collection(s): WELL

Links:

• http://www.lboro.ac.uk/research/wedc/well/

There is a shortage of good evidence to suggest the positive impact of traditional; health education approaches to produce sustained behaviour change.

This factsheet argues that social marketing offers a more promising approach to promoting positive hygiene behaviours. It offers a concise definition of the approach outlines its central pillars and gives examples of where such an approach has produced positive results within the wider field of environmental health.

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