My WEDC

Resource details

Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 6 - Sample strategic marketing plan for water services in Guntur, India

Author(s): Narender, A.  |  Chary, Srinivas  |  Sansom, Kevin

Publisher: WEDC
Place of publication: Loughborough University, UK
Year: 2004

Collection(s): WEDC Bookshop

Price: £12.95
ISBN: 9781843800590

Links:

• http://wedc.lboro.ac.uk/resources/books/....._Bk_6_-_Complete.pdf
• https://dspace.lboro.ac.uk/2134/30803

This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches.

A strategic marketing approach to comprehensive city-wide planning of water services for all consumer groups is described in Part III of Book 2 - Guidance notes for managers. Sample Strategic Marketing Plans (SMPs) have been developed to both test and demonstrate the methodology outlined in Book 2 and are included in the following three books:

• Book 4: Sample strategic marketing plan for water services in Mombasa and the Coast region
• Book 5: Sample strategic marketing plan for water services in Kampala City, Uganda
• Book 6: Sample strategic marketing plan for water services in Guntur, India

Keywords:
Customer care  |  Guntur  |  India  |  Poverty  |  Service levels  |  Urban services  |  Water supply management